I got the idea for www.BoostMyWebTraffic.com last year as I was completing my Masters in Internet Marketing. It was the logical “next step” to channel my combined advertising agency and PR experience, along with 20 years in NY-based corporate marketing roles at both a subsidiary of American Express and at Ernst & Young in Manhattan.
Friends & colleagues kept saying “Linda, you really should to start a consulting practice.” The challenge was where to focus my broad experience. Most consultants concentrate on a narrow niche that’s “a mile deep”. I’m just the opposite, with experience that’s a mile wide.
So what was my next step?
Step back and observe. As I transitioned here from NY, I really ramped up my networking efforts to get established in a new geography. Listening closely to the issues facing my new friends, colleagues and associates from those networking groups gave me the answers.
- Today we’re more focused on our public presence than ever…whether it’s creating a strong Social Media presence or differentiating our business from the competitors. It’s easy to identify the people who embrace social media easily–some are almost addicted to Facebook and Twitter. But what about those of us who find Social Media a difficult hurdle? Or who find it impossible to write about ourselves? You may be inclined to look the other way and try to ignore it, but social media has revolutionized not just the way we interact but also what we expect from our online experience. So whether you’re looking for a job, launching a start-up or growing a business — yes, you really need it.
- As this recession has deepened, more and more people are becoming entrepreneurs — by choice or by default. As they strike out on their own, they create a bare-bones starter website but have too many demands on their time to establish a strong Web presence. Who will listen to them carefully and create an effective site that captures their unique skills, services, persona and message to attract the right clients and customers?
